SEO strategy & consulting
Strategy workshops, asset audit and a 12-month roadmap. SEO as the common denominator of product, content and marketing.
read more: Work with VerticalSEOŁukasz Rogala - SEO strategist and consultant
CEO of VerticalSEO and co-founder of Linko. Since 2014 he has delivered 360° SEO: strategy and audits, technical SEO, content and link building, semantic SEO and brand visibility in AI search (GEO).
read moreAbout
Łukasz Rogala is an SEO strategist and consultant, working in SEO since 2014. He has delivered SEO projects for brands including Warner Bros. Discovery, Nestlé, NordVPN, Omnisend, Vision Express, WP, Wykop, Kazar, Homebook, NaTemat and USP Zdrowie.
He leads the VerticalSEO agency as CEO and co-founded Linko, a link building company, and CommerceZentral. He delivers 360° SEO: from strategy workshops, audits and a 12-month roadmap, through technical SEO for large websites, content, structured data and link building, to Google Discover, semantic SEO, entity SEO and brand visibility in AI search (GEO).
As SEO Tech Lead he advises Warner Bros. Discovery Poland (TVN) on indexing, internal linking and crawling of its publishing sites. Before that he was Head of SEO at LOANDO Group, where he ran SEO in 8 markets, and at Innova Interactive, and an SEO consultant for Betfan and STS.
Since 2021 he has judged more than 30 editions of industry awards, including the Global, European, US, UK and MENA Search Awards, the Global and US Agency Awards, the Global Digital Excellence Awards and the semKRK Awards. He has spoken at semKRK, I Love Marketing, SEO Rejs, Kulturalnie o SEO and Festiwal SEO, and on the SEO Kawka and SEO Fridays podcasts. His semKRK#16 talk received the best audience ratings, and at I Love Marketing 2020 he placed 3rd in the audience ratings of the SEO & Content stage.
He wrote the chapter on how a search engine works in the book "SEO w praktyce" (Helion, 2025). He runs "Seowcy", a Polish SEO community on Facebook.
360° SEO
One person responsible for the whole picture: strategy, technical SEO, content, links and brand visibility in AI search. SEO projects run through the VerticalSEO agency, link building through Linko.
Audits & technical SEO
Indexing, crawl budget, internal linking and rendering of large websites, including TVN's publishing sites (Warner Bros. Discovery).
Content & structured data
Content strategy, clean-up of old articles, schema.org structured data and a brand description the Knowledge Graph understands.
Link building
Link strategy and budget, choice of publishers and digital PR. Co-founder of Linko, a link building company.
Google Discover
Visibility of publishers and brands in Google Discover: content, images, data and brand signals.
Semantic SEO & GEO
Entities, the knowledge graph and a consistent brand description, so that Google and AI models know who you are. Brand visibility in ChatGPT, Perplexity, Gemini and AI Overviews.
Talks and publications
2025 · Helion"SEO w praktyce", chapter on how a search engine works2026 · RankforAI, TallinnDigital PR is SEO 3.02026 · semKRK#24 BIGWelcome to the world of zero-click searches2024 · SEO Fridays #052SearchGPT Prototype2021 · semKRK#16Spending a million zlotys on link building2024 · MajesticParasite SEO 2024 - highlights
in SEO since2014
Experience
- since Aug 2026Advisor to the CEO on AI visibility, Boxmarket
- since Jun 2025Co-founder, CommerceZentral
- since Sep 2024Co-founder, Linko
- since Jan 2022CEO, VerticalSEO
- since Jan 2022SEO Tech Lead, SEO consultant, TVN Warner Bros. Discovery
- May 2021 - Feb 2022SEO consultant, STS Gaming Group
- Jul 2020 - May 2021SEO consultant, Betfan
- Jun 2019 - Jun 2020Head of SEO, then Head of SEO & New Business, Innova Interactive
- Feb - Dec 2019Head of SEO (8 markets), LOANDO Group
- since Jun 2014Owner, SEO consultant, SEO Consulting Łukasz Rogala
Judging and awards
Since 2021 he has judged 31 editions of industry awards across 15 programmes.
Search Awards
- Global Search Awards (2024, 2025, 2026)
- European Search Awards (2024, 2025, 2026)
- UK Search Awards (2024, 2026)
- US Search Awards (2026)
- MENA Search Awards (2026)
- APAC Search Awards (2027)
Agency, Digital & Content Awards
- Global Agency Awards (2025, 2026)
- European Agency Awards (2024, 2025)
- US Agency Awards (2024, 2025, 2026)
- UK Agency Awards (2025, 2026)
- Global Digital Excellence Awards (2024, 2025, 2026)
- UK Digital Excellence Awards (2025, 2026)
- UK Content Awards (2025, 2026)
- Global Social Media Awards (2026)
semKRK & recognition
- semKRK Awards (2021, 2023, 2024, 2025, 2026)
- Award presenter, Global Search Awards 2024
- Best-rated talk, semKRK#16 (2021)
- 3rd place in audience ratings, SEO & Content stage, I Love Marketing 2020
Contact
The fastest way to reach me is e-mail or LinkedIn. Invitations to judge, speak or join a podcast are welcome.
SEO Consulting Łukasz Rogala
ul. Klinkierowa 6/66
02-237 Warsaw, Poland
ul. Klinkierowa 6/66
02-237 Warsaw, Poland