Łukasz Rogala

SEO and AI search glossary

SEO and AI search terms. Each entry is a full article: a short answer first, then examples, data and how to check it yourself.

E-E-A-T

E-E-A-T is short for Experience, Expertise, Authoritativeness and Trustworthiness (Trust in the guidelines): the qualities by which Google's quality raters judge whether a website and its author can be believed.

Local SEO

Local SEO is the work of making a business visible in Google search results and Google Maps to people looking for a service or shop nearby, based on its Google Business Profile and website.