--- title: "Łukasz Rogala - SEO strategist and consultant, 360° SEO" description: "Łukasz Rogala, SEO strategist and consultant: CEO of VerticalSEO and co-founder of Linko. 360° SEO, from audits and link building to semantic SEO and GEO." url: "https://rogala.pro/en/" language: "en" author: "Łukasz Rogala" modified: "2026-10-08T16:30:14+02:00" --- # Łukasz Rogala - SEO strategist and consultant CEO of VerticalSEO and co-founder of Linko. Since 2014 he has delivered 360° SEO: strategy and audits, technical SEO, content and link building, semantic SEO and brand visibility in AI search (GEO). read more ## About Łukasz Rogala is an SEO strategist and consultant, working in SEO since 2014. He has delivered SEO projects for brands including Warner Bros. Discovery, Nestlé, NordVPN, Omnisend, Vision Express, WP, Wykop, Kazar, Homebook, NaTemat and USP Zdrowie. He leads the VerticalSEO agency as CEO and co-founded Linko, a link building company, and CommerceZentral. He delivers 360° SEO: from strategy workshops, audits and a 12-month roadmap, through technical SEO for large websites, content, structured data and link building, to Google Discover, semantic SEO, entity SEO and brand visibility in AI search (GEO). As SEO Tech Lead he advises Warner Bros. Discovery Poland (TVN) on indexing, internal linking and crawling of its publishing sites. Before that he was Head of SEO at LOANDO Group, where he ran SEO in 8 markets, and at Innova Interactive, and an SEO consultant for Betfan and STS. Since 2021 he has judged more than 30 editions of industry awards, including the Global, European, US, UK and MENA Search Awards, the Global and US Agency Awards, the Global Digital Excellence Awards and the semKRK Awards. He has spoken at semKRK, I Love Marketing, SEO Rejs, Kulturalnie o SEO and Festiwal SEO, and on the SEO Kawka and SEO Fridays podcasts. His semKRK#16 talk received the best audience ratings, and at I Love Marketing 2020 he placed 3rd in the audience ratings of the SEO & Content stage. He wrote the chapter on how a search engine works in the book "SEO w praktyce" (Helion, 2025). He runs "Seowcy", a Polish SEO community on Facebook. ![Łukasz Rogala, SEO strategist and consultant](https://rogala.pro/assets/img/lukasz-rogala.jpg) ## 360° SEO One person responsible for the whole picture: strategy, technical SEO, content, links and brand visibility in AI search. SEO projects run through the VerticalSEO agency, link building through Linko. ### SEO strategy & consulting Strategy workshops, asset audit and a 12-month roadmap. SEO as the common denominator of product, content and marketing. [read more: Work with VerticalSEO](https://verticalseo.io/) ### Audits & technical SEO Indexing, crawl budget, internal linking and rendering of large websites, including TVN's publishing sites (Warner Bros. Discovery). [Live SEO audit, Semrush webinar (in Polish)](https://www.youtube.com/watch?v=EoLRld5INRQ&t=332s) ### Content & structured data Content strategy, clean-up of old articles, schema.org structured data and a brand description the Knowledge Graph understands. [Chapter in "SEO w praktyce" (Helion)](https://helion.pl/ksiazki/seo-w-praktyce-artur-strzelecki,seopra.htm) ### Link building Link strategy and budget, choice of publishers and digital PR. Co-founder of Linko, a link building company. [Best-rated semKRK#16 talk on link budgets](https://www.devagroup.pl/blog/lukasz-rogala-wywiad-po-semkrk16-on-line) ### Google Discover Visibility of publishers and brands in Google Discover: content, images, data and brand signals. [Senuto live on SEO for publishers (in Polish)](https://www.youtube.com/watch?v=VTrHx_hhg98) ### Semantic SEO & GEO Entities, the knowledge graph and a consistent brand description, so that Google and AI models know who you are. Brand visibility in ChatGPT, Perplexity, Gemini and AI Overviews. [Talk on AI search (Tallinn, 2026)](https://www.youtube.com/watch?v=uL5CLwfYwTc) ## Talks and publications [2025 · Helion"SEO w praktyce", chapter on how a search engine worksBook edited by Artur Strzelecki (in Polish)](https://helion.pl/ksiazki/seo-w-praktyce-artur-strzelecki,seopra.htm) · [2026 · RankforAI, TallinnDigital PR is SEO 3.0On-stage talk on what works in AI search](https://www.youtube.com/watch?v=uL5CLwfYwTc) · [2026 · semKRK#24 BIGWelcome to the world of zero-click searchesInterview after the talk (in Polish)](https://www.devagroup.pl/blog/lukasz-rogala-wywiad-po-semkrk24-big) · [2024 · SEO Fridays #052SearchGPT PrototypePodcast on AI search (in Polish)](https://www.youtube.com/watch?v=KFTEoecRv2w) · [2021 · semKRK#16Spending a million zlotys on link buildingBest-rated talk (in Polish)](https://www.devagroup.pl/blog/lukasz-rogala-wywiad-po-semkrk16-on-line) · [2024 · MajesticParasite SEO 2024 - highlightsAnalysis on the Majestic blog](https://blog.majestic.com/commentary/parasite-seo-2024-highlights/) [full list (in Polish)](https://rogala.pro/wystapienia/) in SEO since2014 ## Experience 1. since Aug 2026Advisor to the CEO on AI visibility, Boxmarket 2. since Jun 2025Co-founder, CommerceZentral 3. since Sep 2024Co-founder, Linko 4. since Jan 2022CEO, VerticalSEO 5. since Jan 2022SEO Tech Lead, SEO consultant, TVN Warner Bros. Discovery 6. May 2021 - Feb 2022SEO consultant, STS Gaming Group 7. Jul 2020 - May 2021SEO consultant, Betfan 8. Jun 2019 - Jun 2020Head of SEO, then Head of SEO & New Business, Innova Interactive 9. Feb - Dec 2019Head of SEO (8 markets), LOANDO Group 10. since Jun 2014Owner, SEO consultant, SEO Consulting Łukasz Rogala ## Judging and awards Since 2021 he has judged 31 editions of industry awards across 15 programmes. ### Search Awards - Global Search Awards (2024, 2025, 2026) - European Search Awards (2024, 2025, 2026) - UK Search Awards (2024, 2026) - US Search Awards (2026) - MENA Search Awards (2026) - APAC Search Awards (2027) ### Agency, Digital & Content Awards - Global Agency Awards (2025, 2026) - European Agency Awards (2024, 2025) - US Agency Awards (2024, 2025, 2026) - UK Agency Awards (2025, 2026) - Global Digital Excellence Awards (2024, 2025, 2026) - UK Digital Excellence Awards (2025, 2026) - UK Content Awards (2025, 2026) - Global Social Media Awards (2026) ### semKRK & recognition - semKRK Awards (2021, 2023, 2024, 2025, 2026) - Award presenter, Global Search Awards 2024 - Best-rated talk, semKRK#16 (2021) - 3rd place in audience ratings, SEO & Content stage, I Love Marketing 2020 ## Contact The fastest way to reach me is e-mail or LinkedIn. Invitations to judge, speak or join a podcast are welcome. SEO Consulting Łukasz Rogala ul. Klinkierowa 6/66 02-237 Warsaw, Poland [+48 570 081 225](tel:+48570081225) [LinkedIn](https://www.linkedin.com/in/lukaszrogala/?locale=en_US) - [Łukasz Rogala on LinkedIn](https://www.linkedin.com/in/lukaszrogala/?locale=en_US) - [Łukasz Rogala on YouTube](https://www.youtube.com/@rogala_pro) - [Łukasz Rogala on X](https://x.com/rogala_pro) - [Łukasz Rogala on Instagram](https://www.instagram.com/rogala_pro/) - [Łukasz Rogala on Threads](https://www.threads.com/@rogala_pro) - [Łukasz Rogala on Facebook](https://www.facebook.com/Rogala.pro) - [Łukasz Rogala on Pinterest](https://www.pinterest.com/rogala_pro/) - [Łukasz Rogala on Slideshare](https://www.slideshare.net/TwoScars)