---
title: "Blog - Łukasz Rogala"
description: "Articles on SEO strategy, measurement and visibility in AI search, based on data and on the projects I run."
url: "https://rogala.pro/en/blog/"
language: "en"
author: "Łukasz Rogala"
modified: "2026-10-08T14:04:31+02:00"
---

Łukasz Rogala

# Blog

Articles on SEO strategy, measurement and visibility in AI search, based on data and on the projects I run.

October 8, 2026 · 23 min read

## [SEO Strategy: How to Build One Step by Step](https://rogala.pro/en/blog/seo-strategy/)

An SEO strategy is a handful of decisions, and the task list only follows from them. I show the seven steps I use to build one, and the data from 34 markets that I collected before writing this post.

October 8, 2026 · 16 min read

## [When Do You Need an SEO Consultant?](https://rogala.pro/en/blog/when-do-you-need-an-seo-consultant/)

SEO consulting pays off when you face a decision that is hard to reverse, or when your team has no direction. Eight situations where I recommend it, and a few where the money is better spent elsewhere.