Articles on SEO strategy, measurement and visibility in AI search, based on data and on the projects I run.https://rogala.pro/en/blog/feed.xml2026-10-08T16:12:15+02:00Łukasz Rogalahttps://rogala.pro/https://rogala.pro/en/blog/seo-strategy/2026-10-08T13:15:17+02:002026-10-08T16:12:15+02:00

An SEO strategy is a handful of decisions, and the task list only follows from them. I show the seven steps I use to build one, and the data from 34 markets that I collected before writing this post.

https://rogala.pro/en/blog/when-do-you-need-an-seo-consultant/2026-10-08T13:15:17+02:002026-10-08T15:56:07+02:00

SEO consulting pays off when you face a decision that is hard to reverse, or when your team has no direction. Eight situations where I recommend it, and a few where the money is better spent elsewhere.